We view the Active GyroCam as a product that bridges the gap between 3 key markets. 

GoPro sold over 2.3 million cameras in 2012.  GoPro also had greater than $100mm in sales in January of 2013 alone.  People that own GoPro cameras also frequently own many accessories such as mounts and cases.

The global camera industry generated of $55 billion in sales in 2010 and is expected to grow at a rate of 3% yearly.  

In the 5 most populare extreme sports, there are over 40 million participants in the US alone.  Retail sales of action and extreme sports equipment and accessories reached $2.4 billion in 2010.